Build Winning Brands
Services / programs
All winning brands have one thing in common: They are relentlessly relevant to the people they are serving. As such, they become strong drivers of growth, outpacing the S&P 500 by 35% in revenues and 215 percent in profits.
Purpose
Earn and re-earn your customer’s trust and loyalty by continuously engaging, surprising and connecting with your customers.
How do we build
winning brands?
When executives come to us with what they call a branding problem, we typically identify a purpose and positioning problem. Of course, brands must do many things to succeed. But contrary to popular belief, marketing activities alone will not yield long-term growth unless you manage to own a space in the customer’s hearts and minds. Our program allows you to do exactly this: Identify and carve out a differentiated and relevant position and make customers love you.
Unleashing your brand’s potential requires a that is purpose-driven, creates a compelling holistic experience and is powered by digital. We will lead your team to crystallize your strategic brand purpose, differentiate and position it in the competitive arena and understand what it takes to create a consistent and relevant brand experience.
Results
Create and maintain your relevance in the market
Build your superiority in the minds of customers
Learn how to create immediate value
Program overview
Timings and details of the program will depend on your brand assessment.
Established brands may need up to 12 months to build a robust branding strategy and blueprint,
while upcoming small brands can achieve this in just 6-12 weeks.
step 0
Assess your brand
step 1
Crystallize your
brand purpose
step 2
Identify the
“white space” to conquer
step 3
Create your branding strategy
step 4
Create the blueprint
for your execution
step 5
Execute new branding across relevant platforms
step 0
Internal and external audit of your current point of difference
step 1
Gather customer requirements and understand “white gaps”
step 2
Develop perceptual map and alternative positioning concepts
step 3
Create your branding strategy
step 4
Create the blueprint for your execution
step 5
Execute new branding across relevant platforms
We know your time is valuable, so all our programs are streamlined and tackle your issues to with no “filler content.”
Whenever possible, we use the sprint format to tackle the challenges at hand.