Create a winning
product story

Services / workshops

Product stories are difficult to draft, especially for new products. What will compel customers and incite them to select your product? This is the focus of this workshop.

Purpose

Create a winning product story that will lead customers from indifference, through curiosity, to a purchase.

How do we create product stories?

We often see products and services being promoted by companies who put forward technical features and characteristics that certainly seem important to their inventors. But will customers really care? In most cases, they are completely indifferent to those details. Your job is to trigger their interest by showing them how your product can help with resolving their problem.

In a workshop, we identify the key customer drivers and barriers and develop a story that has the power to convince them about your product. This story can then be executed in assets such as a sales deck or a website. Our process works equally in B2B and B2C.

Results

Find ways to effectively
demonstrate your superiority

Lead your customer through
his path to purchase

Close deals quicker
and more easily

Workshop overview

In a total of 2 days, we create a holistic product story, by:

step 1

Analyzing the
customer need

step 2

Understanding the purchase decision and the barriers along the journey

step 3

Map your current
arguments along the journey

step 4

Identify the Gaps 
and Ideate on solutions

step 5

Draft the story(s)

step 1

Analyzing the customer need

step 2

Identify the “white space” to conquer

step 3

Map your current arguments along the journey

step 4

Identify the Gaps and Ideate on solutions

step 5

Draft the story(s)

In a second step we can support you in testing and refining your story, and ultimately
executing it in your main assets (or briefing your agency to do so).

We know your time is valuable, so all our programs are streamlined and tackle your issues with no “filler content.”
Whenever possible, we use the sprint format to tackle the challenges at hand.

Interested in our speeches?

We are more than happy to share the presentation decks with you! Fill this form to download a PDF of the slides.

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Interested in our speeches?

We are more than happy to share the presentation decks with you! Fill this form to download a PDF of the slides.

By sending the form, you agree with the Privacy Policy.