Insights Mining
Services / workshops
Everyone has more data than ever, but most companies fail to make sense of it. Typically, we know exactly WHAT people do, but seldom do we understand WHY. Yet brilliant innovation and marketing is based on true intimacy with our customers - not only knowing what they do, but what they want and feel - even before they know it themselves.
Purpose
Harness the insights that lead to successful innovation, communication and branding.
What is Insights Mining?
An insight is a fresh discovery about your audience motivations that builds a competitive advantage. Insights Mining is the process that is required to discover such deep truths; it builds on the human ability to recognize patterns and construct ideas that are emotionally meaningful as well as functional.
Discovering great insights is not easy. In fact, it must be learned. Yet, it is amongst the most important skills that innovators and marketers need to possess. In a structured approach, we gather clues through existing data, make connections across them to understand the ‘why’, create the right level of insights for our challenge and execute them in fresh business ideas.
Results
What to expect from
insights mining
insights mining
Great insights that
fuel creativity
Create actionable new
innovation or marketing ideas
Learn and apply a
proven process and tools
Program overview
Insights Mining follows important sequential steps, each with its own tools, techniques and principles:
step 0
Define your challenge,
the task and target
step 1
Roam through existing data, knowledge, experience, and trends
step 2
Get out and explore
key knowledge gaps
step 3
Connect observations and clues to understand the ‘why’
step 4
Create the right level of insight for your field of application
step 5
Execute the insight to inspire fresh ideas
step 0
Define your challenge, the task and target
step 1
Roam through existing data, knowledge, experience, and trends
step 2
Get out and explore key knowledge gaps
step 3
Connect observations and clues to understand the ‘why’
step 4
Create the right level of insight for your field of application
step 4
Execute the insight to inspire fresh ideas
We know your time is valuable, so all our programs are streamlined and tackle your issues to with no “filler content.”
Whenever possible, we use the sprint format to tackle the challenges at hand.