Positioning

Services / workshops

Establishing a strong, defensible brand positioning is the key to being perceived as unique and remaining competitive in the marketplace. Yet many companies focus on communication, neglecting to differentiate their brand relative to their direct and indirect competitors.

Purpose

Effectively position your brand against your competition.

What is Positioning?

Positioning is the art of finding your competitive edge and distilling the single most compelling reason for your customer to choose your product over others. It is the point of difference that will make your customer want to buy you. In other words, finding the right positioning is the key to making sure your product is perceived not only as different, but also as more appealing than competitors.

Results

Clarity on the white space
only you could own

Demonstrate your uniqueness
vs. your competitors

Action-plan to bring your
positioning to life

Program overview

Our aim is to end the process with a positioning statement which allows to shape out your uniqueness
within the frame of reference of your customer. A strong positioning manages to convince target customers that
we are the only product they should consider when looking for a certain benefit.

step 0

Internal and external audit of your current points of difference

step 1

Gather customer requirements and understand “white gaps”

step 2

Develop perceptual map and alternative positioning concepts

step 3

Take your positioning
from good to great

step 4

Develop an action plan and initiatives to make your differentiator reality

step 0

Internal and external audit of your current point of difference

step 1

Gather customer requirements and understand “white gaps”

step 2

Develop perceptual map and alternative positioning concepts

step 3

Taking your positioning from good to great

step 4

Develop an action plan and initiatives to make your differentiator reality

We know your time is valuable, so all our programs are streamlined and tackle your issues to with no “filler content.”
Whenever possible, we use the sprint format to tackle the challenges at hand.

Interested in our speeches?

We are more than happy to share the presentation decks with you! Fill this form to download a PDF of the slides.

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Interested in our speeches?

We are more than happy to share the presentation decks with you! Fill this form to download a PDF of the slides.

By sending the form, you agree with the Privacy Policy.